Trade Marks - Deacons

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Heavyweight legal knowledge meets commercial acumen

As Hong Kong’s own world-class law firm, we offer a first class service when it comes to protecting trade marks across the world.

Trade marks are frequently among a company’s most valuable assets. So protecting them is a serious business, requiring a mixture of heavyweight legal knowledge and commercial acumen. Deacons advises numerous well-known clients across a wide range of sectors on developing and pursuing successful trade mark strategies, as well as assisting in trade mark disputes in Hong Kong and China.

Our experienced team can assist with everything from trade mark clearance searches and registration, monitoring trade mark rights and managing portfolios, to licensing agreements, opposition, revocation or cancellation proceedings before trade mark or other relevant registries and in the courts. We also advise companies on trade marks in the context of a wide range of commercial IP transactions.

Clients particularly value our international service, which covers trade mark registrations throughout the Asia-Pacific region and further afield, while our breadth of experience and innovative approach sees us consistently recommended in major independent guides such as Managing Intellectual Property’s annual survey, Chambers Global and Legal 500 Asia Pacific. Our recent high-profile mandates include:

Advising a well-known beauty brand and a leading manufacturer of luxury lingerie, casual wear and swimwear on their large, multinational trade mark filing programmes;
Representing a well-known Italian designer brand in a number of multijurisdictional trade mark oppositions, some of which proceeded to the High Court;
Advising an international safety verification organisation on the drafting of its certification regulations and securing certification mark protections;
Advising on the protection and branding of non-traditional trade marks for a Japanese beverage company;
Advising and assisting an Italian luxury brand in prosecuting its defensive trade mark application;
Advising on trade mark protection, applications, oppositions, agreements and negotiations for one of the largest publicly listed Chinese-language print media companies in Hong Kong;
Advising one of the largest conglomerates in the ASEAN region in the acquisition and licensing of a worldwide IP portfolio including conducting due diligence, advising on and drafting various transfer and licence agreements.

If you would like more information on how we can help you with trade mark related matters, please feel free to get in touch.

Cookie Policy

Heavyweight legal knowledge meets commercial acumen

As Hong Kong’s own world-class law firm, we offer a first class service when it comes to protecting trade marks across the world.

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1	It is often necessary for individual clients or (where clients are businesses, incorporated or otherwise) their individual representatives (including without limitation directors, other officers, employees and staff members of client businesses) (in this statement these individual representatives will, for the sake of brevity, also be referred to generally as “clients” and, in paragraph 4.7(b) below, as "Representatives") to supply Deacons with data about themselves in connection with Deacons’ provision of legal advice and services to those clients. These data may include copies, and other details, of identity documents, proof of address, other contact details, and proof of authority to instruct Deacons.

2	Failure to supply such data may result in Deacons being unable to provide clients with the legal services, or generally to give clients the legal advice, requested.

3	It is also the case that Deacons collects data from clients in the ordinary course of the client-solicitor relationship on an ongoing basis.

4	The purposes for which personal data relating to a client may be used are as follows:

	Obligatory purposes - a client does not want Deacons to use his personal data for any of the purposes listed in paragraphs 4.1 to 4.6 below (inclusive), Deacons will not be able to provide the legal services, or give the legal advice, requested

	all kinds of personal data about a client will be used for -

		4.1	the provision of legal advice and services to the client in accordance with the instructions of the client and as Deacons may otherwise deem appropriate or necessary;

		4.2	designing legal services or related products for clients’ use;

		4.3	collection of outstanding fees from clients;

		4.4	meeting the requirements to conduct client identification and verification and to make disclosure under the requirements of any law, guideline, code of practice or practice direction binding on, or applicable to, Deacons or any of its branches or associated firms or offices including, but not limited to, any such law, guideline, code or practice direction relating to anti-money laundering and anti-terrorism;

		4.5	purposes specifically provided for in any particular service offered by Deacons;

		4.6	purposes directly related to any of the above;

			the client's name and contact details (including but not limited to office address, telephone number and email address) provided by the client to Deacons will be used for -

		4.7	marketing Deacons' own legal services and/or related products.

			If a client does not want Deacons to use his personal data for the purposes mentioned in paragraph 4.7 above, he may write to or email the officer named at the end of this statement, indicating his decision and/or return a copy of this statement to that officer.

			IMPORTANT NOTES about Deacons marketing:

			4.7.1	Deacons may continue to use personal data of clients for its marketing purposes after 1 April 2013 without their express consent if, prior to 1 April 2013, it had (i) sent them a copy of its Personal Information Collection Statement and (ii) used their personal data for marketing purposes without objection. However, these clients still have the right at any time to send a notice to Deacons requesting Deacons to cease using their personal data for these purposes and Deacons will honour such requests promptly.

			4.7.2	All marketing in relation to Deacons legal services and related products to Representatives is sent to them in their official capacity as representatives of the client business for whom they work or represent and not in their individual capacity.

5	Data held by Deacons relating to a client will generally be kept confidential but Deacons may provide such information for the above purposes to:

		5.1	any other branch or associated firm or office of Deacons;

1	For people intending on applying for jobs within Deacons you should aware that it is necessary for staff members ('data subjects') to supply the Firm with data about themselves and sometimes also their family members from time to time in connection with their employment.

2	Failure to supply such data will result in the Firm being unable to operate its practice properly and may affect a data subject's employment prospects with the Firm and even result in dismissal.

3	The purposes for which data relating to data subjects are to be used are as follows:

	3.1	identification and determination of eligibility for employment in Hong Kong generally and qualifications relevant to data subject's employment with the Firm in particular;

	3.2	assessing work performance, attendance and disciplinary record;

	3.3	reviewing salaries, bonuses and other benefits;

	3.4	consideration of eligibility for staff loans;

	3.5	providing employee references;

	3.6	disclosure to immigration authorities - in relation to employment visa, where required;

	3.7	disclosure to tax authorities in the ordinary course of business;

	3.8	all other matters relating to employment of a data subject.

4	Data held by the Firm relating to data subjects will be kept confidential but the Firm is authorised to provide such information to:

	4.1	any person when the Firm is compelled to make disclosure under the requirements of any law binding on it or any of its branches, including, without limitation, tax authorities;

	4.2	any person with the express or implied consent of the data subject;

	4.3	any person where the interests of the Firm require disclosure;

	4.4	any person where the public interest requires disclosure;

	4.5	any agent, contractor, or third party service provider who provides administrative, telecommunications, computer or other services to the Firm in connection with the operation of its practice;

	4.6	any other person under a duty of confidentiality to the Firm including member of Deacons and other associated law firms and related business which has undertaken to keep such information confidential;

	4.7	persons seeking employee reference;

	4.8	Personnel Department staff of the Firm and supervisors of the data subject during the course of his/her employment; and