Empowering Students and Communities

Big Ways . Small Ways campaign

The campaign takes funds that the firm would have spent on campus giveaways and donates it to non-profit organisations instead. Since 2016, Deacons’ Big Ways . Small Ways campaign, as part of the graduate recruitment efforts, provides an alternative to traditional branded giveaways at campus recruiting events. Each year, a non-profit organisation receives money the firm would otherwise spend on campus giveaways.

Over the past years, the campaign directly supported the following organisations and their educational initiatives:

• HOPE Worldwide, a charity, instead used the donated funds to support over 240 hours of after school tuition, attended by over 1,600 children from disadvantaged families.
• Read-Cycling used the donated funds to provide Green Reading Coupons to over 100 under-privileged children and their neighbours for book hunting at the warehouse of the non-profit organisation.
• The Hong Kong Association for Specific Learning Disabilities used the donated funds to support over 400 hours of motor muscle and coordination training for children with specific learning disabilities in Hong Kong, particularly those who experience difficulties in reading and writing.
• The Pathways Foundation used the donated funds to provide subject assessments for children with dyslexia from underprivileged families.
• SoCO used the donated funds to provide less privileged children SIM Cards to facilitate their online learning. With the SIM Cards, underprivileged students, in particular those living in sub-divided flats and old buildings where high speed internet broadband access is limited, will be able to continue to learn even though they cannot physically be in school during challenging or emergency times.